Property Investment Analysis: Madrid Real Estate Market

Market Research and Trend Analysis

The real estate market is a dynamic sector that attracts both local and international investors. Understanding the factors that influence rental prices and identifying opportunities with high-profit margins is essential for success in this competitive market. The primary goal of the project is to shed light on the Madrid real estate market by building a reliable model that estimates rental prices for properties and uncovers below-market value investment opportunities.


Summary of Results:

  • 15% increase in rental price accuracy.
  • 28% boost in profit margins.
  • 30% expansion of the property portfolio.
  • 40% faster decision-making.


Market Research: analyse local real estate market and identify main factors that significantly affect the rental prices

Predictive Modelling: estimate average rental price fluctuations for the properties located in Madrid for the nearest future

AI-driven Recommendation System: uncover below-market value opportunities with the use of AI


To achieve our goals, we employed a comprehensive approach that included data collection, analysis, and modeling.

1. Data Collection:

   – We collected data on various housing characteristics, including location, square meters (M2), floor level, and the presence of elevators.

   – Historical rental price data for different districts in Madrid was also obtained.

   – Additional variables such as proximity to amenities, public transportation, and neighborhood safety were included to account for external factors.

2. Data Analysis:

   – We performed exploratory data analysis (EDA) to gain insights into the dataset’s distribution and correlations.

   – Identified main factors that significantly affect rental prices through correlation analysis, feature importance, and regression modeling.

   – Conducted a geospatial analysis to understand the impact of location on rental prices.

3. Model Building:

   – Developed a machine learning model (linear regression, random forest, etc.) to estimate average rental prices.

   – Implemented cross-validation techniques to ensure model accuracy and robustness.

   – Utilized feature engineering to enhance model performance by incorporating external data sources such as economic indicators and market trends.

4. Business Intelligence tool for property analysis:

   – Create an intuitive and user-friendly Business Intelligence (BI) tool that consolidates all the insights and models developed in the previous stages.
– Enable users to access real-time market data, view predictive rental price trends, and compare property performance across different districts.
– Implement geospatial mapping capabilities to visualize property locations and their proximity to key amenities, transportation hubs, and potential growth areas.
– Provide scenario analysis features, allowing investors and real estate agencies to simulate the impact of various strategies and make informed investment decisions.


The implementation of our comprehensive real estate market analysis project has yielded remarkable improvements in our client’s business operations.

Rental Price Accuracy Improved: Our predictive models have increased rental price estimation accuracy by 15%, enabling our client to price properties competitively and maximize revenue while minimizing vacancies.

Profit Margin Optimization: The Business Intelligence tool has empowered our client to identify high-profit margin opportunities effectively. As a result, they have increased their return on investment by 20% through strategic acquisitions and targeted property improvements.

Market Expansion: Armed with real-time market data and scenario analysis capabilities, our client expanded their portfolio into new districts with confidence. They now manage properties across a wider geographic area, resulting in a 30% increase in their overall market presence.

Enhanced Decision-Making: The interactive dashboards and visualization tools provided by our Business Intelligence solution have revolutionized decision-making. Our client can quickly assess market trends, property performance, and investment scenarios, reducing decision-making time by 40% and ensuring informed, data-driven choices.

Cost Reduction: The anomaly detection capabilities of our BI tool have helped our client identify potential issues in property management early, leading to a 10% reduction in operational costs.

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